Fashion designers and fashion experts are cashing in on the growing popularity of social media like Facebook and twitter by using it as yet another powerful marketing option for the latest trends in style and fashion. There are over 400 million users subscribing to Facebook, and over 22 million who use Twitter on their personal computers or mobile phones. They have become wonderful media of communication and interaction.
Latest trends in the world of fashion trickle past a few million eyeball in a matter of a few minutes. These fashion enthusiasts no longer have to wait for fashion magazines to be published to know of the developments in fashion. All the relevant information is available through social media websites or even other websites.
Reputed designers like Calvin Klein have ploughed the powers of the internet for propagation of their business. Levels of interaction on websites are being enhanced, and websites have the option where fashion enthusiasts can give their feedback in real time. Designers are now in a better position to understand the needs of the public and push trends in fashion accordingly.
Developments in technology have managed to propel Fashion Week to a different level. Fashion lovers in all parts of the world are in a better position to view catwalks and even replay them if needed. This way, they can keep abreast of the latest trends in the world of fashion. This is certainly a great enhancement over what was available a few years ago. Fashion websites like Polyvore and chictopia have taken the interaction between designers and fashion enthusiasts to another level.